Monday, 1 May 2017

6 Ways You Can Use Mobile Apps to Grow Your Enterprise

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If 77% of companies are saying that the enterprise mobile application world is different today than it was two years ago, then it’s time to take heed of the changing enterprise app trends and adapt to the times.
“They’re too expensive,” some say. Actually, with templates and services that offer cheap enterprise app solutions, this no longer has any credence, and pairing an application with your enterprise can actually lead to growth.

Grow Your Business with Enterprise Mobile Apps
What are enterprise mobile applications good for? Many things, but most importantly, they’re key for business growth and securing a strong foothold within your industry.
On the growth through increased profits side, mobile apps offer a whole new revenue channel, especially if you have a commerce business. How? By using the app and selling through it. Delving deeper into this, you can increase profits by opening a new marketing channel and increasing your reach, and similarly, brand awareness.

Of course, we can’t forget about the customer either. After all, they are the ones who will lead your business to growth. Don’t neglect them, use a mobile application to improve their experience with your brand and steer them away from the competition, and toward you.

Let’s begin:

1:  Open a New Marketing Channel
An easy first, an enterprise application opens up a whole new marketing channel, especially if you integrate it with social media platforms and open the avenue for users to share content with their own friends and family. And as the following section explains, a new marketing channel translates to increased brand awareness.

2: Increase Brand Awareness
Out of a new marketing channel, comes improved brand awareness. Think about it. An application for your enterprise will undoubtedly display your company’s logo, slogan, messages, etc. Therefore, every single time they open the app and see your company’s splash screen, they’ll be exposed to your brand.
And with push notifications enabled, your customer base is always one message away. As long as you don’t overdo it, a notification every now and then can serve to keep your brand a constant presence in your audience’s mind.

3:  Greater Customer Convenience

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We, or at least many of us, lead fast-paced lives and are addicted to our smartphones. Being on-the-go means means that we’ve long since entered the smartphone age in which they’ve become an extension of us, not unlike an extra appendage. This, in turn, means that if we want to get our customers’ attention, we need to be available on a format they’re likely to use many times throughout their day.

With a mobile application attached to your enterprise, you’ll not only be more accessible to your customers, but if you’re an ecommerce business, you’ll also simplify and reduce the steps from beginning to checkout. Your customers will no longer need to go to a physical store or sit down in front of a desktop computer, now all they have to do is reach into their pockets, tap a few times, and there you go, you have a sale.

4: Improve Customer Service
Customer service is key for business growth because a happy customer is a repeat customer, and a repeat customer means more revenue. This especially true if an unhappy customer decides to leave negative comments in one of the many review sites out there. Why? Because negative reviews lead to fewer customers, and fewer customers lead to less opportunities for growth. DO NOT let this happen.
The question now becomes, how can a mobile app improve customer service? Accessibility. There’s no doubt that it’s hard to offer 24/7 customer service. An easy fix is to offer the option for your customers to leave feedback or make inquiries any time, any day. Even if you can’t respond immediately, the ability to voice their concerns (and a helpful follow-up email that ensures their concerns will be heard) will serve to ease their otherwise flared tempers.

You can also take an extra step and program a chatbot within the application for true 24/7 customer service. It’ll be more expensive, yes, but it will also greatly improve your customer’s experience with your brand.

5: Boost Customer Loyalty
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. - Chip Bell
As Chip Bell’s quote above suggests, loyal customers are extremely beneficial for business growth. This can be done through the use of reward, loyalty and referral programs.
A program that gives your customers a discount for each referral is bound to boost loyalty. The same can be said for loyalty programs that reward users for each purchase, as they’ll be inclined to use your services over and over again to  further boost their rewards.

6: Get a Leg up over Your Competition

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66% of organizations are expecting to increase their investment in enterprise mobile apps within the next three years. Do the same because at the end of the day, you want to be number one; you want to be the brand that consumers turn to in times of need.
There are two possible scenarios with your competition and mobile apps. One, they have an application and you don’t, and two, neither you nor them have an application. In the first scenario, you need to catch up and surpass them. In the second, you want to get a leg up over them and use the momentum to further boost your business.

Looking Back
Enterprise mobile apps and the changing enterprise app trends are changing the way consumers interact with brands. What you want is to capitalize on this change and use it to grow your business. That being said, let’s look back and do a quick recap of how you can do this with an enterprise mobile application:

1. Open a New Marketing Channel
2. Increase Brand Awareness
3. Greater Customer Convenience
4. Improve Customer Service
5. Boost Customer Loyalty
6. Get a Leg up over Your Competition

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