“I can’t use a mobile app for my business, there’s no use for it.” False, whether you’re a small business of a large enterprise, the benefits of mobile apps transcend industry and size. This is why a poll of mobility specialists focused on enterprise app trends found that 43% of respondents said increased productivity was their primary goal for an enterprise app rollout, and 22% said that new revenue or service delivery opportunities were the key focus.

Grow Your Business with a Mobile Application
At the end of the day, enterprise mobile apps have a positive impact on your bottom line. Internal apps are excellent employee tools to streamline tasks and create an efficient work environment, and external, client-facing apps give your business the added ‘oomph’ to get a leg up over your competition.
The point being that through mobile apps you can get the much needed boost to grow your business. How? Well, to whet your mobile appetite, here are 7 benefits you can expect by adopting the enterprise app trends and getting a mobile app for your business.

1: Streamline Tasks with Internal Apps
The first benefit comes from internal apps. Look at this way, who knows more about the day-to-day activities that it takes to make a business run that the employees who spend their days in the front line?
Employees know what works and what doesn’t. Listen to any watercooler conversation and you’re bound to hear things like, “if only I could ________, I would work so much faster!” or “man, that ________ is really cutting my productivity. We should ________.”
Listen to your employees and help them help you.

2: Open a New Revenue Channel

The next set of benefits come from client-facing enterprise mobile apps. These are the ones that have the most impact on growth, as they’re usually associated with increased revenue. As such, our second benefit is creating a whole new revenue channel.

Most easily observed by those in ecommerce, pairing an app with your business can lead to a drastic revenue influx. An ecommerce business has a leg up over normal brick and mortar shops in the sense that they’re ‘open’ 24/7, offering their products and services around the clock in the form of a website. Add a mobile app in the mix and you not only have 24/7 coverage, but also mobility.
Mobility translates to sales at any time, in any place. You can also send push notifications every now and then with special offers to incentivize your users to make a purchase.

3: Stay Ahead of Your Competition
There are two possible scenarios when talking about mobile apps and your competition:
1. Neither you nor your competition have a mobile app.
2. Your competition has a mobile app and you don’t.
In the first scenario, you need to take the first step and get ahead of them, and in the second, you need to catch up with them and compete. The truth is that in the consumer’s mind, a business with an app is better than one without. Pairing an app with your business demonstrates that you want make a connection with your users; you want to facilitate future interactions with your brand.

4: Greater Customer Convenience
Leading off of the previous benefit, a mobile app is excellent for making your users’ lives easier. Being a consumer yourself, you know that a three-step purchase journey is better than a five-step journey. Similarly, a mobile app that gives users the same functionality as a desktop site, with the added benefits on this list, is great for making your customers’ lives easier.

5: Improve Your Branding Efforts
Do you know what a splash screen is? If not, it’s the loading screen that appears when you launch an app. Anyway, by putting your company’s logo or slogan on your app, you’re essentially solidifying your brand in your user’s mind every time they open it. And as we covered earlier, push notifications are excellent for getting their attention. Use them every now and then with updates or informative content that ensures you’re a constant presence on their phone and mind.

6: Foster Customer Loyalty
With customer loyalty program in place that rewards users for purchases or referrals, you’re bound to see a spike in repeat purchases and conversions. This is because everyone likes deals, everyone likes saving money, and everyone likes exclusivity.
An easy option is to implement a program that rewards purchases with points that can be used for anything from discounts from future purchases to free giveaways. This ensures that customers stay loyal and keep coming back to you for more.

7: Increase Customer Satisfaction
Rounding up the list of benefits is something that can make or break your business, customer satisfaction. The simple reality is that an unhappy customer is a ticking time bomb that you need to diffuse. Just like positive reviews can turn potential customers into customers, negative reviews do the opposite and deter future prospects.

Enterprise mobile apps with a 24/7 customer service feature are perfect for unhappy customers because you’re giving them an option to vent and relieve their frustrations. Even if you don’t have someone working around the clock answering calls, the option to send a report or email can act as a temporary salve to ease their frustrations until you can get in there and take care of the situation.

Wrapping Up
There are instances in life in which it’s best to be a follower. This is exactly the case when it comes to following enterprise app trends. And in case you forgot, here are some benefits of pairing your
business with an app:

1.Streamline Tasks with Internal Apps
2.Open a New Revenue Channel
3.Stay Ahead of Your Competition
4.Greater Customer Convenience
5.Improve Your Branding Efforts
6.Foster Customer Loyalty
7.Increase Customer Satisfaction

If 77% of companies are saying that the enterprise mobile application world is different today than it was two years ago, then it’s time to take heed of the changing enterprise app trends and adapt to the times.
“They’re too expensive,” some say. Actually, with templates and services that offer cheap enterprise app solutions, this no longer has any credence, and pairing an application with your enterprise can actually lead to growth.

Grow Your Business with Enterprise Mobile Apps
What are enterprise mobile applications good for? Many things, but most importantly, they’re key for business growth and securing a strong foothold within your industry.
On the growth through increased profits side, mobile apps offer a whole new revenue channel, especially if you have a commerce business. How? By using the app and selling through it. Delving deeper into this, you can increase profits by opening a new marketing channel and increasing your reach, and similarly, brand awareness.

Of course, we can’t forget about the customer either. After all, they are the ones who will lead your business to growth. Don’t neglect them, use a mobile application to improve their experience with your brand and steer them away from the competition, and toward you.

Let’s begin:

1:  Open a New Marketing Channel
An easy first, an enterprise application opens up a whole new marketing channel, especially if you integrate it with social media platforms and open the avenue for users to share content with their own friends and family. And as the following section explains, a new marketing channel translates to increased brand awareness.

2: Increase Brand Awareness
Out of a new marketing channel, comes improved brand awareness. Think about it. An application for your enterprise will undoubtedly display your company’s logo, slogan, messages, etc. Therefore, every single time they open the app and see your company’s splash screen, they’ll be exposed to your brand.
And with push notifications enabled, your customer base is always one message away. As long as you don’t overdo it, a notification every now and then can serve to keep your brand a constant presence in your audience’s mind.

3:  Greater Customer Convenience

                                                               Image Source: Aumcore.com

We, or at least many of us, lead fast-paced lives and are addicted to our smartphones. Being on-the-go means means that we’ve long since entered the smartphone age in which they’ve become an extension of us, not unlike an extra appendage. This, in turn, means that if we want to get our customers’ attention, we need to be available on a format they’re likely to use many times throughout their day.

With a mobile application attached to your enterprise, you’ll not only be more accessible to your customers, but if you’re an ecommerce business, you’ll also simplify and reduce the steps from beginning to checkout. Your customers will no longer need to go to a physical store or sit down in front of a desktop computer, now all they have to do is reach into their pockets, tap a few times, and there you go, you have a sale.

4: Improve Customer Service
Customer service is key for business growth because a happy customer is a repeat customer, and a repeat customer means more revenue. This especially true if an unhappy customer decides to leave negative comments in one of the many review sites out there. Why? Because negative reviews lead to fewer customers, and fewer customers lead to less opportunities for growth. DO NOT let this happen.
The question now becomes, how can a mobile app improve customer service? Accessibility. There’s no doubt that it’s hard to offer 24/7 customer service. An easy fix is to offer the option for your customers to leave feedback or make inquiries any time, any day. Even if you can’t respond immediately, the ability to voice their concerns (and a helpful follow-up email that ensures their concerns will be heard) will serve to ease their otherwise flared tempers.

You can also take an extra step and program a chatbot within the application for true 24/7 customer service. It’ll be more expensive, yes, but it will also greatly improve your customer’s experience with your brand.

5: Boost Customer Loyalty
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. - Chip Bell
As Chip Bell’s quote above suggests, loyal customers are extremely beneficial for business growth. This can be done through the use of reward, loyalty and referral programs.
A program that gives your customers a discount for each referral is bound to boost loyalty. The same can be said for loyalty programs that reward users for each purchase, as they’ll be inclined to use your services over and over again to  further boost their rewards.

6: Get a Leg up over Your Competition

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66% of organizations are expecting to increase their investment in enterprise mobile apps within the next three years. Do the same because at the end of the day, you want to be number one; you want to be the brand that consumers turn to in times of need.
There are two possible scenarios with your competition and mobile apps. One, they have an application and you don’t, and two, neither you nor them have an application. In the first scenario, you need to catch up and surpass them. In the second, you want to get a leg up over them and use the momentum to further boost your business.

Looking Back
Enterprise mobile apps and the changing enterprise app trends are changing the way consumers interact with brands. What you want is to capitalize on this change and use it to grow your business. That being said, let’s look back and do a quick recap of how you can do this with an enterprise mobile application:

1. Open a New Marketing Channel
2. Increase Brand Awareness
3. Greater Customer Convenience
4. Improve Customer Service
5. Boost Customer Loyalty
6. Get a Leg up over Your Competition