Thursday, 14 March 2019

5 of the Biggest Factors Affecting Your Mobile App Development Costs

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Developing a mobile app used to be reserved for those who could afford to do so. It was an indulgence that not many took, and those who did spent a lot of money doing so. Then technology improved and the cost to develop a mobile app dropped. This meant that mobile apps were no longer a bonus that looked and sounded cool; they turned into a business advantage that can give you the boost you need to surpass your competition. 

Even though you won’t break the bank developing a mobile app today, it can still be a costly endeavor. That’s why today, we’re going to be discussing five of the biggest factors affecting your mobile app development costs and how to reduce them.

1. External Mobile App Development Resources

As you might expect, one of the most obvious factors affecting your mobile app development cost relates to external resources, i.e. whether or not you turn to an outside source for help. To simplify things, let’s break down mobile app development factors into two areas: strategy and development. Whereas strategy relates to everything pertaining to the app’s function and features, development has to do with the actual engineering work that gets the app built. With this in mind, your company may have a well-defined strategy and design in place, but lacks the expertise to follow through with the development. Then again, the opposite may be true and you have a team of developers, but no real solution to implement. In both of these instances, you would need to go to someone else for help, which equates to a higher development cost.

Low cost mobile app development solution: If you have the capability, keep everything in-house. Keep in mind that outside resources often have the experience and expertise to deliver a beautiful app, so weigh this against your own resources. You could also opt for an app template that simplifies everything and reduces your overall costs.

2. Mobile App Platform(s)

Another factor that affects your mobile app development cost is your app’s platform(s). In other words, whether you choose a cross-platform approach or design it for a specific operating system like iOS or Android. Because each mobile platform is different and requires its own app-building approach, you can’t simply copy and paste the code for one platform and use it for another. If you want your app to work on all operating systems, you’ll have to invest more money and use a cross-platform approach that ensures this happens. 

Low cost mobile app development solution: Stick to the platform your users use the most in the beginning, and once your app has gained traction, venture out into different operating systems.

3. Integrations

You want your mobile app to be the best, so you get the best, right? Unfortunately, the more you add to your app, the more you end up paying for it. For example, consider features that can be integrated from the phone itself, such as GPS, camera, flashlight, etc. Each additional integration to your app equates to an additional fee. 

Low cost mobile app development solution: Keep integrations to a minimum, especially in the beginning. If you build too many into the first release, you can end up paying more for something that you’re not even sure you truly want later on, and may also face additional costs in the beginning if there are bugs that need to be fixed.

4. Bonus Features

Similar to integrations, you may want to include bonus features on your app to make it even more attractive for your users. For example, to convince your users to stick with the app even though it takes a while to load, you may choose to include an animated splash screen to keep them entertained. You may also want to include virtual assistant functionality to make it more appealing to tech-savvy users (e.g. allowing them to interact with Siri, Alexa, or another crowd-favorite assistant). No matter what additional features you choose to include, all of them will inevitably increase your costs.
Low cost mobile app development solution: Also similar to the point above, keep bonus features to a minimum.

5. Localization

Localization is the process whereby you make something unique for a particular place, and the final factor affecting your mobile app development costs we’ll cover today. For example, a basic consideration here is your app’s main language. You may want to expand its borders and include other languages, which will lead to more costs. Likewise, you have to think about customer support. Will you be able to handle requests coming from people who don’t speak the main language, but rather one of the additional ones? If you can’t, you’ll have to hire someone who can, which, again, means more money spent. And then there’s your market. Each region your app is available in may have different requirements to appear in an app store, meaning more boxes to check and more money to spend.

Low cost mobile app development solution: At least in the beginning (and if you can), keep things simple and stick with one language and one market. Like we talked about with platforms, once your app has gained traction, expand both your app and its user base.

Let’s Take a Second Look

No matter your industry, chances are good that a mobile app can be an excellent tool you can use to propel your business forward. Unfortunately, development is not cheap; thankfully, there are some things you can do to alleviate your concerns and mitigate costs. For instance, the five solutions we covered today relating to the five biggest factors affecting your development costs:

1. External Mobile App Development Resources
2. Mobile App Platform(s)
3. Integrations
4. Bonus Features
5. Localization

Best of luck!

Sunday, 24 February 2019

Here Are the Enterprise Tech Trends to Expect in 2019

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Just like peanut butter and jelly, technology and the enterprise go hand-in-hand. It doesn’t even matter how big or small an enterprise is either; as long as it’s an enterprise working in the 21st century, it uses some sort of technology day in and day out. It all boils down to a simple fact: if they’re not making use of the latest technology to uphold their strategy and propel their business forward, not only will their competition do just that, but will also leave them far behind in doing so.

The thing is, as an enterprise, being left behind by your competition is the last thing you want because it signals that you’re becoming obsolete. To prevent this from happening, you have to do a lot of things that, unfortunately, we can’t cover today, BUT, what we can do is cover one of those things that, as it happens to be, is one of the most important things you can and should already be doing: taking stock of the incoming enterprise trends 2019 has in store, particularly those relating to enterprise technology.

Enterprise Technology Trends for 2019

With the new year comes a whole trove of enterprise technology trends that either already existed and are being carried over from the past year and possibly even those before it, or are brand new and are just now making an impact. Likewise, while some are ground in facts and figures, others are solely based on speculation and what the “experts” believe will come. With that in mind, let’s get started covering the enterprise technology trends for 2019 that you need to keep an eye on.

The Cloud

A couple of years ago practically no one really knew what the cloud was. Despite the fact that most people with smartphones use the cloud today, things haven’t changed that much from those days. Well, for the general population, that is. For the enterprise, it’s been game of chicken in which they debate whether to join the cloud or keep things on-premise…until recently, that is. Today, the many benefits and advantages of the cloud, especially for growing businesses that may need to scale up in the near future, have pushed many to make the change, and many others to strongly take it into consideration.


Software-Defined Wide Area Networking

In layman’s terms that are still a bit technical, software-defined wide area networking (SD-WAN) can be thought of as the combination of software-defined networking (SDN) and wide area networking (WAN) to do a variety of things, such as provide better bandwidth and performance, and allow access to internal networks for those in remote locations. With the incoming rollout of 5G networks expected this year, and the growing importance of IoT technology, 2019 seems an excellent year for enterprises to invest in SD-WAN technology.

Machine Learning

In one form or another, artificial intelligence (AI) has been in practically every list of tech trends we’ve had in the past couple of years. More often than not, it’s because of machine learning and its ability to “learn” without being explicitly programed to do so. Because of this, it’s used in practically every industry you can think of for more uses than you can imagine, and this will continue to be true in 2019. For example, digital marketers can use it when they place an ad and use “Smart Bidding” features, businesses when they introduce a chatbot to their social channels or applications, eCommerce brands when they recommend products based on browsing and purchasing behaviors, and so on.

Final Thoughts on Digital Transformations

As we leave 2018 behind and venture into 2019, the point we touched on earlier about technology being expected in an enterprise has never been truer. After all, look back on all the technology trends we touched on today. Can a company that’s not making use of any of these actually compete with another one that is? No, no it cannot. Even if only one of them is being utilized, that single advantage is worth even more in the tech-based world we live in.

Because of this, digital transformations in the enterprise have never been as important as they are today; if they haven’t already, any laggards that have opted out of following past trends will start to feel the heat very soon. The choice, then, is whether to follow the lead of those who have already done what was necessary, or stay behind yet another year and hope that things somehow get better without actually taking the initiative and making it so.

With that in mind, best of luck adopting these enterprise technology trends for 2019 into your strategy!

Wednesday, 14 November 2018

Why You Need to Adopt Workflow Automation Tools for Your Enterprise

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No matter the industry or size, you’ll be hard pressed to find a business that doesn’t use some sort of technology in their daily processes.
That’s a fact of life when you live and work in the 21st century.
What many don’t realize is just how much they can get out of technology; they stick with the bare minimum, thinking that’s more than enough.
Wrong—why not make the most of what you have?
For example, if you can this and that in half the time that it normally would, why wouldn’t you?
That’s the basis of what we’re going to be discussing today: adopting workflow automation tools for your enterprise so your employees can work smarter, not harder.
Before we get to that, what exactly is workflow automation?

What Is Workflow Automation?

A definition for “workflow” is the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion.

Specific to the enterprise, a workflow can be seen as a system—a workflow management system—that exemplifies how tasks, documents or any other sort of information is passed from person to person, group to group.

In other words, from beginning to end, it’s how things get done.

Expanding on this, at each stage in the workflow, someone or something is responsible for specific tasks that, when completed, signal to the next one(s) in the chain that it’s their turn.

At first glance, this seems normal and efficient, but when you narrow down on what’s happening, you’ll see that each stage presents an opportunity for improvement.

That’s workflow automation. It’s when you automate and streamline existing business activities and processes, thereby reducing human error so the enterprise can complete tasks more efficiently, accurately and consistently.

Do I Need to Automate My Workflow?

More often than not, the answer to “do I need to automate my workflow?” will be a resounding yes.
Even if you’re part of a small operation, chances are very good that you’ll gain some workflow automation tool benefits in doing so, such as minimizing inefficiencies and better managing resources, which both lead to an improved bottom line.

This is because, with an automated workflow in place, you have a system that automatically handles processes for your employees and, apart from saving time by doing things automatically as opposed to manually, essentially allows them to focus on more important tasks.

For instance, if you have any sort of repetitive tasks, you have an opportunity for automation that will optimize your resources for future processes, allowing you to meet new demands.

With that in mind, what are other workflow benefits of automation?

What Are the Automation Benefits and Limitations of a Workflow Management System?

Making use of workflow automation tools in your enterprise comes with a lot of benefits that can all help it grow.
For example, on a smaller scale, if your employees no longer need to manual notify others when something is complete, downtime between tasks is essentially eliminated, creating a smoother workflow.
On a larger scale, automating workflows for the entire enterprise can save time and reduce errors and costs, all of which give it the competitive edge it needs in our current business landscape that’s saturated by competitors.
As for limitations, the only real limitation of automating workflow would be if there is no workflow to automate.
Even if you’re automating the minimum, such as an automated email reply for orders, you’ll save time each time an email is sent automatically.

Workflow Benefit 1: Automation Saves You Time

The very fact that some business processes will be automated means that you can complete (more) tasks faster, allowing your business to save time and speed up the workflow as a whole.

This, in turn, will give your employees more time to focus on other tasks like those that can be categorized as revenue-generating activities.

For example, think of an inventory management system in a warehouse.

By tracking inventory on-hand as well as all sales and transactions, the system not only knows when inventory needs to purchase but by tracking past sales and trends, will also know exactly how much will be needed.

Workflow Benefit 2: Automation Reduces Errors

A very big part of being human is to err—we just can’t escape it.

But, in business, a place where a single error can cost upward of millions of dollars, being human doesn’t seem like a good excuse for the occasional error.

Thankfully, with an automated system handling your workflow, errors can be greatly reduced or even completely eliminated as machines take over what was previously left up to a human to complete.

Additionally, with the right software backing you up, you’ll be able to ensure quality work at the first go, which saves you the hassle of going back a second or third time to get things right.

In other words, by eliminating manual and human errors, time and resources can both be saved and re-integrated into the enterprise.

Workflow Benefit 3: Automation Reduces Costs

Like we just touched on, automated workflows can save time and reduce errors.

When combined, both of these things lead to reduced costs for the enterprise because we all know that time is money, and fewer errors mean less time and money spent correcting them.

That is to say, overall, automation can streamline pretty much every process it touches so time and resources can be saved and diverted to where they’re needed most, not where they’re simply needed.

As for the errors, that’s pretty much self-explanatory; errors take valuable time away from the company because they need to be corrected if fewer errors down the line are to be expected.

Final Thoughts

If it can be considered a mandate of owning a business, one would be to grow.

Thankfully, incorporating automation tools into your workflow can do just that.

For example, consider Aprimo, a leader in global marketing operations that offers performance-driven software for workflow automation.

By offering intelligent workflow capabilities that automatically assign and route tasks, all the manual labor of project management is eliminated.

And by quickly assigning and managing resources for each project, you’ll be able to increase your speed to market so you can focus more on optimizing and tailoring everything to perfection.

Good luck!

Friday, 5 October 2018

Here are 3 Ways to Drive Quality Traffic to Your Website

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So, you want to know how to get quality traffic to your website fast?

Unfortunately, while you can definitely increase website traffic fast, the same can’t be said for quality traffic.

In other words, while you can definitely do the following things, which all serve the same purpose of increasing traffic to your website:

Start a blog that constantly churns content
Post and engage with your audience on social media on a regular basis
Develop an SEO strategy to increase your organic rankings
Invest in PPC to capture more leads

The traffic you receive from these endeavors may not be the traffic you really want.

It comes down to the fact that not all traffic is created equal.

For example, imagine two different online fashion stores with unimaginative names, Fashion A and Fashion B.

In the past month, Fashion A received twice as much traffic as Fashion B, but received half the conversions.

Do you know what differentiates them?

Even though Fashion A received more traffic, it’s clear that the traffic it did receive was not interested in their offerings, i.e. it was not quality traffic.

Fashion B, on the other hand, may have received less traffic, but the traffic it did receive was quality traffic that was more receptive of their messages.

That's right there is the difference between normal and quality traffic.

With that in mind, let’s go over three ways to drive quality traffic to your website, some of which even teach you how to increase website traffic for free!

1. Guest Post on Relevant Websites

Regularly posting content is imperative to increase traffic to your website, there’s no doubt about it.

But, as we just covered, just because you’re receiving a lot of traffic does not mean that it’s going to do you any good.

After all, what’s the point of receiving tons of site visits if they’re just that, site visits?

There is none.

For this reason, you have to start being pickier about where to post your content.

That is to say, instead of asking all sites that accept content if you can write for them, take a more strategic approach and look for websites that actually pertain to your business and what it offers.

For example, consider blog hosting sites. You definitely want to post content on these sites, but doing so won’t necessarily lead to any sales.

When you boil it down, it’s the difference between link building and engagement. While the former leads to higher online rankings and more traffic, it doesn’t equate to conversions. The latter, on the other hand, does.

To get more engagement, which happens to be intertwined with quality traffic, you’re going to have to find relevant websites within your industry with audiences who are actually interested in your offerings.

2. Advertise in Appropriate Channels

Like guest posting on relevant websites, you have to advertise in channels pertinent to your brand if you plan on receiving quality traffic.

For example, let’s use Fashion A again to illustrate this point.

As most fashion brands, Fashion A has an SEM strategy involving advertising on social media to drive traffic to its website.

Will advertising on, let’s say, LinkedIn garner traffic? Sure. Is it quality traffic? Maybe some, but considering that LinkedIn is more business oriented, I’d wager not.

What about advertising on Instagram — will advertising here lead to more quality traffic than LinkedIn? Seeing as how Instagram happens to be a very visual social platform with a large fashion component, chances are good that it will.

This is what advertising on appropriate channels means; it means advertising where you’ll not only find the majority of your audience, but also the audience most receptive to your messages.

3. Develop an Email Marketing Strategy

Finally, you’ve no doubt heard that email marketing is a must for running a business, but did you know that it’s also vital in your quest for quality traffic?

Think about it, unlike the early 2000s, a time when receiving an email was a near-momentous occasion, emails today are a nuisance. You see a notification, get a little excited about what it could be, only to find that it’s nothing but spam.

No, thank you.

Now think about how you build an email list. Yes, you can take the less ethical route and buy email addresses or get them through a non-organic way, but hopefully, you’re building it with an opt-in or subscribe CTA somewhere on your site.

Do you know what this means?

It means that knowing how annoying it is to receive unsolicited emails, your subscribers still hit the “subscribe” button.

In other words, if they’re willing to subscribe, they’re already interested.

Let’s Take a Second Look

Like we covered in the introduction, driving traffic to your website is definitely important, but only if it’s quality traffic that leads to actual results.
After all, what’s the point of having a million people visit your site per day if only one is converting?
Again, there is none.

What you want is quality traffic, and here’s how you get it:
1. Guest post on relevant websites because engagement is more important than link generation in the long-run.
2. Advertise in appropriate channels because their audiences will be more receptive to your messages.
3. Develop an email marketing strategy because hitting “subscribe” means they’re already interested.

Best of luck driving quality traffic to your website!

Monday, 10 September 2018

The Top Enterprise Technology Trends You Need to Know

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Living in a digital era means that technology is always changing; it’s constantly advancing and, if organizations want to succeed where their competition faltered, they need to make the most of the innovation these changes bring.

For example, if something comes along that defuncts previous processes or even makes them obsolete, it’s not only suggested to adopt and adapt as soon as possible but vital as well.
The alternative, falling behind, is simply not viable in a world where competitive threats pop up every day, all vying to take someone else’s spot.

Because of this, the importance of following the latest technology trends is paramount and cannot be overstated.
It boils down to the simple fact that enterprises today are intertwined with technology, and to succeed means making the most of it.
With that in mind, today we’ll be discussing three enterprise technology trends 2018 strategies need: artificial intelligence (AI), big data and analytics, and blockchain.

Artificial Intelligence

Artificial intelligence is nothing new, but rapid advancements in the field are making it a force to be reckoned with; so much so that it almost seems like AI capabilities are a prerequisite for success in the enterprise.

This is because, with AI backing them and their decision-making, enterprises can enhance their strategies and streamline processes more so than ever before.

For example, consider automation. Tasks that can be automated usually fall under the umbrella of tasks that are repetitive and time-consuming, and don’t require higher-level processes.

Thanks to AI and machine learning’s ability to learn from use, not only can they handle these sort of tasks with the mastery of a seasoned veteran, but over time they’ll get even better and better at them. So much so that they can be left alone while human workers focus on tasks that require a human touch.

Apart from automation, AI also allows for greater personalization through learned behaviors and patterns, and when combined with chatbots that reside in a website and support all site visitors coming its way, it’s easy to see how handy they can come in within retail and eCommerce.

Looking at 2019 and the coming years, it’s not a stretch to see a greater AI presence in fields across the board. For example, as Gartner points out:
In banking and financial services, chatbots help customers access their bank balance
In healthcare, virtual nursing assistants follow up with patients post-discharge
In retail, machine learning and natural language processing learn from customer data to generate behavioral insights
In education, AI “tutor-bots” provide personalized learning

Big Data and Analytics

Like AI, big data is another buzzword you frequently hear about enterprises.
After all, part of being an enterprise is handling a lot of data, whether internal or external and if it’s not being analyzed and extrapolated for information, it’s being wasted.

For example, data can come from a lot of sources, such as how effective certain strategies are (internal), and browsing and purchasing behaviors, device usage and social interactions (external).
Whatever the source, analytics tools can be used to learn valuable insights from that data, which lead to better strategies and improved decision making, both of which help the enterprise grow.


And then there’s blockchain, one of the top technology trends to keep an eye on (and make use of if you can), and one you’ve most likely heard of in recent times.

In essence, blockchain is a type of ledger comprised of a list or records—called blocks—that are linked together with a cryptographic hash of the previous block, forming a sort of decentralized database.

In other words, it’s a peer-to-peer (P2P) network with a time-stamping server that stores data on thousands and thousands of servers around the world.

It is, therefore, a public ledger that’s extremely secure, despite the fact that it’s openly shared among users everywhere. This is because each time a transaction takes place, an unchangeable record of it—a block— is created with a timestamp, which is then linked to the previous block.

As such, changes and updates can only take place with every participants’ consensus.
Because of this high level of security, blockchain is extremely useful for enterprises that house a lot of sensitive information they would like to keep extra secure.

For example, there are currently phones running on blockchain that are MUCH more secure than their normal counterparts, which is extremely important when we consider how many applications the typical smartphone houses, which can all be compromised.

Additionally, these blockchain-enabled smartphones can lead to cryptocurrency wallets with an added layer of security.

Final Thoughts

Enterprises and technology go hand-in-hand. If you’re part of an enterprise, you not only want the latest technology on your side, you need it.
For that reason, we covered three such technologies today, technologies that you definitely need to know and use if you want your enterprise to succeed:
Artificial intelligence
Big data and analytics

Best of luck!

Thursday, 16 August 2018

How Artificial Intelligence Is Shaping the Future of Enterprises

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Despite all the buzz around artificial intelligence (AI) in the past couple of years, AI is anything but new.

From Greek mythology talking about mechanical men thousands of years ago to Alan Turing’s famous “Turing Test” in the 1950s, the thought of artificial intelligence has been with us from the beginning.

While we mainly think of it in terms of personal use, such as having an AI-enabled robot butler helping us as we go about our days, expectations for AI in a business run high. As to the why, it’s because a lot of progress has been made in recent years, and we’re seeing tremendous growth in areas like machine learning and intelligent automation that function to streamline work processes.

In fact, so much interest has been revolving around AI lately that total funding for it reached $15.2 billion in 2017, representing 144% increase from 2016. In other words, a lot of money and interest is being diverted toward AI.

As such, AI is rapidly making its way into modern-day enterprises, and those who are quick to adopt it into their strategies are seeing incredible improvements in productivity and business processes.

Artificial Intelligence and the Enterprise

With AI as an emerging technology, enterprise AI companies are coming out on top as they improve their operational efficiency while simultaneously reducing costs.

Case in point, big data. While some companies sit on data silos that gather dust because they see data analyzation as too time-consuming, others are using some sort of enterprise AI platform to analyze data, find correlations, and then leverage whatever insights were gleaned to augment their strategies.

This is because data leads to insights, and insights lead to a more complete understanding of everything revolving around the business. For example, eCommerce insights learned from consumers can lead to a better understanding of purchasing behaviors, which can be used to make predictions to tailor strategies accordingly.

Additionally, while AI and machine learning excel at analyzation and finding connections where humans falter, humans have intuition and the ability to think outside the box, leading to an optimal combination in which each party brings something to the table.

In this way, AI can handle the heavy-duty work of sifting through data while humans make sense of that data and turn it into action.

Apart from big data, artificial intelligence for enterprise applications is also being used to create a myriad of tools that supplement workers as they go about their days. With it, they can collaborate faster and smarter than ever before.

Take automation, for instance. The vast majority of tasks that can be automated are repetitive and time-consuming, and having a human worker take care of them is a waste of money and brain power.
With AI taking over this routine work, humans can use their own insights and creativity for higher-level tasks and processes that require a human touch.

Final Thoughts

From a consumer standpoint, we make use of AI every day as we ask Siri for directions to the nearest coffee shop, listen to Netflix’ recommendation to start a new TV show, or pay attention when Amazon suggests yet another product to buy.

From an enterprise standpoint, more and more forward-thinking businesses are finally making use of it to bolster their strategies. They see the possibilities and are quick to harness AI’s capabilities for their benefit.

In this way, AI holds a lot of promise for enterprises looking for innovative ways to improve themselves and better compete in the market. The alternative, standing by while others take the reins, is simply not feasible anymore.

Best of luck!

Sunday, 15 July 2018

Which Platform Can Perform Better for an Enterprise App: Android or iOS?

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Whether they’re used for less-defined purposes like informing employees of the lunch specials, or for specific tasks that fill niches in the workplace, enterprise applications are as diverse as their non-enterprise counterparts. But, unlike consumer apps, enterprise apps tend to be predominantly productivity-focused. As such, more and more businesses are turning to them as a means of increasing productivity and enhancing task performance, thereby allowing them to grow.
Additionally, because an enterprise relies on varying software and applications to run its operations, and because it's only as good as the operating system (OS) it uses, enterprises everywhere are looking for the perfect OS to streamline tasks, manage internal operations more efficiently, and help support its employees’ daily work needs.

The question becomes, which development platform is best?

The Options: Android App vs iOS App

A mobile app development platform is software that allows developers to build, test and deploy mobile applications. Depending on the platform, it can also include tailor-made features to further customize apps. Because they are enterprise apps as opposed to consumer apps, these platforms must also account for variances like extra security to protect both business and user data.
That being said, the top two mobile app development platforms you’ll come across are Android and iOS. While it would be ideal to create apps in both, that’s not always feasible because of constraints like time and budget. Apart from this, some just prefer one over the other.

The Difference Between iOS and Android Development

There are just as many similarities as the difference when it comes to the iOS vs Android debate. Both have their pros and cons, but ultimately, the choice to opt for one over the other depends on your business and the type of app you want. With that in mind, let’s go over both and see what each brings to the table.

Leading up to the first quarter of 2018, Android users could choose between 3.8 million apps, while Apple’s App Store offered 2 million. Part of what goes into this is that the Android ecosystem is quite large and offers MANY choices in terms of what you can deploy. But, despite this lower number, 82% of work done on mobile actually takes place on iOS. This can be explained by the fact that, despite Android also getting a lot more downloads in the global market, iOS dominates the North American and Western European markets, which is where the majority of enterprise apps are deployed. Exemplifying this, iOS users are also typically younger, have higher incomes, spend about 4 times as much on apps than Android users, and typically download business, education and lifestyle apps from the App Store.

In terms of how fast these apps can be deployed, it usually takes Android apps a bit longer because of longer release cycles and Android device fragmentation, i.e. there are many Android devices and building an app that’s compatible with all will take much more time than dealing with a few. Don’t forget that this depends on the complexity of the app, though. But do remember that it’ll always be the case that it takes more time to create an app that’s responsive for the myriad of Android devices than iOS. Similarly, the longer it takes to develop an app, the more expensive it’ll come out to be. Apart from this, there’s really nothing inherent to Android or iOS development that makes one more expensive than the other.

Moving to security, this is of utmost importance for enterprise apps because any security flaw can compromise confidential data — companies usually handle their own and that of their customers. Both Android and iOS face similar threats and vulnerabilities, but due to Android being open source and supporting third-party apps, it’s more vulnerable than iOS. As it is, iOS has 1458 vulnerabilities, whereas Android has a higher number at 1834. Key here is Android’s device fragmentation and a high number of OS versions, which is one of the biggest contributors to an operating system’s security level. Because of this, while consumers may like the varying options, opting for Android for business comes with an intrinsic risk that it can’t shake off.

The Best Mobile App Development Platform Goes to...

At the end of the day, the decision to build an Android or iOS enterprise app depends on many things, such as its type and function, user demographics, the deployment market, and the project’s timeframe and budget. For example, if your market is in South America, Asia, Central or Eastern Europe, you’ll do well with Android, as it’s more prevalent in these regions. If, on the other hand, you’re based out of the US or Western Europe, iOS will serve you best. You have to take all these considerations and choose what’s best not only for you but for those who will be using the app. Good luck!