Showing posts with label enterprise mobile app. Show all posts

Sunday, 2 July 2017

5 Ways Enterprise Mobile Apps Can Increase Your Business’ ROI

Sophina Dillard 22:41 , , , No comments :
Enterprise app trends have changed the enterprise landscape in various ways. For example, they’re great branding tools that help your Brand stay in the mind of your users. In this way, a mobile app can act as a marketing channel that works 24/7 — as long as the app is on a phone, it can market. 
More specific to our topic today (and if done correctly), they can help businesses increase their ROI. 

This can be done in two ways:
1. Internal apps that drastically improve productivity, thereby increasing ROI 
2. External, client-facing apps that bring in their own revenue and help with marketing efforts

Enterprise App Trends: Adoption to Increase ROI
Fueled by increased ROI through a one-time investment that goes into a mobile app,  businesses are adopting more and more enterprise mobile apps in an effort to adapt to smartphone-dominated world we live in. These companies are seeing that apps, both internal and external, help boost ROI directly through revenue, and indirectly through increased employee productivity. 

Here’s what they can do for you:

1: Employee Tools

The first two ways enterprise mobile apps can increase ROI entail increased employee productivity through internal apps. This line of thinking is as follows: with mobile apps helping employees, they can work faster and better, improving overall company productivity. 

As Van Baker, Research VP at Gartner said, “The mobile app should make work faster, and better, for the employee, as well as less expensive…Don’t simply extend existing applications — make them better for the mobile worker.”

The beauty of mobile apps, or apps in general, is that they can be programmed to do whatever you want. The first way, therefore, is by using mobile apps as tools for employees. As such, if there’s something that’s currently lagging or can be improved, an app can be developed to fix it. Even better is the mobile aspect of the app because it entails mobility and flexibility. 

2: Streamlined Efficiency

Going off of using mobile apps as tools for tasks, they can similarly be used to streamline tasks and improve employee efficiency. This is because the best sources for information on how a company runs and how it can run more smoothly are the ones in the front lines everyday, the employees.

With mobile apps helping them navigate through tasks, employees can not only work more, but also better. This translates to more productivity for the company as a whole, and more productivity usually means more money.

3: ECommerce

source: Aumcore.com

Moving on to external, client-facing apps, the first way to increase ROI is by opening a revenue channel. More specific to eCommerce businesses that sell products/services, it’s easy to see how these apps result in more money for the enterprise. You put in a one-time investment to develop the app (with maintenance updates every now and then), and then let it do its magic — sell to your users 24/7.

4: Customer Data

Another beauty of mobile apps is that they’re a goldmine of user data that can be used to improve marketing efforts. Once installed, mobile apps provide a company with a picture of how their users are interacting with the app. This includes the products/services they’re interested in, the ones they’re not, and general demographics that can be used to tailor and better target marketing campaigns.

5: Marketing Channel

Rounding off the list, enterprise app trends have shown that apps serve as marketing channels all on their own. From our last point we see that user data can be mined from apps. The next step, therefore,  is to use that data to better target marketing campaigns. For example, if you notice that a certain demographic is more likely to purchase a particular product/service, you can shift marketing efforts to target that particular demographic.

In an alternate vein, mobile apps can also help your company’s marketing team with push notifications that ensure that your Brand will always be in your user’s minds.

Final Thoughts

For enterprise mobile mobile apps to be successful, they have to have a positive impact for users. More than that, they have to have provide a real value. That is to say that they have to actually streamline tasks and help them work better (internal apps —> employees), and improve their interactions with your Brand (external apps —> users).



Best of luck!

Wednesday, 4 March 2015

Enterprise Mobility Trends Adopted for the Year 2015

Sophina Dillard 05:37 , , , No comments :


The mobile devices have become an integral part of our lives. It Play’s a measure role in personal and professional life both. For business communication they help in fulfilling the business goals and are meant for collaboration and sharing purpose. Smartphones and tablets are actually the supercomputers in present scenario.
Here comes the huge demand for an enterprise business solution to develop a mobility initiative in 2015 that is challenging a bit. Enterprises have two options either they can go for an in-house mobile development or opt for an outsourcing mobile agency. One should choose the best according to their requirement. If for the year ahead you have not planned a mobility strategy then it’s time to develop something really fast. You need to adapt your business to the latest mobile technology in a quick manner.

Following are the top three enterprise mobility trends to watch for the year 2015:

1.) Enterprises will Hunt for Mobile App developers
Mobile App developers are aware of the fact that the risks which are faced while developing mobile consumer apps are quite enormous. The demand for mobility for large companies is growing on a large scale. If you want to develop a mobile product then you should consider further investment. You need to look out for a reputable and experienced mobile application development company which can actually help you get the best mobile application services and solution.

2.) Large Companies will Spend More on Mobile
The enterprise mobility is driving great expenditure within large corporations. If your enterprise is still using an outdated and cumbersome legacy technologies, then the time has come to go for a well-developed mobile strategy. There are many applications and technologies which are connected to many enterprise databases and can face the challenge in 2015. They can actually make the existing platforms mobile centric. Many of the enterprises are migrating their old legacy based technology systems towards the mobile cloud. It is surely going to be the driving force for many of the largest corporate IT expenditure which we can witness throughout the year ahead.

3.) Use of Internet of Things in Mobile Enterprise Solutions
The advent of internet of things (IoT) is definitely destined to have a strong presence in the modern enterprise. It’s not only the first generation of enterprise platforms that are expected to go for the IoT space but there is much more to expect these solutions to go for mainstream in year 2015. 2015 is surely going to be a year where there is going to be lot many experimentations to be done for all of the (IoT) solutions in the enterprise.

4.) Huge Demand for Context Aware Apps
In year 2015 there is going to be a large scope for the context aware apps which is already a big business affair. If your company is developing a mobility initiative you need to really think twice before giving consumer what they want at the precise point of time. The developed apps need to take into consideration the old behavior of the user, location and time of day so as to provide them the recommendations accordingly. Take for example there is an app which uses the weather data such as temperature and snowfall in order to take into account the related products and services. By keeping these points into consideration marketers and enterprise app developers can certainly create the greatest experiences for the users.

5.) More Use of Corporate Messaging Tools in Future
There has been advanced use of the unified communications which has somehow made major transitions in the way of communication. It hence streamlined the process of instant message services and also video conferencing that too from mobile devices.

Hence, in the coming years there will be growing demand for the enterprise mobility trends and obviously great demand for mobile expertise, to speed up things quickly.

Sunday, 6 January 2013

Benefits of Enterprise Application for Developers And Users

Sophina Dillard 22:49 , , , , , No comments :

In the previous blog I shared my views about the in-and-out of an “Enterprise Application Development” as promised lets discuss about its benefits to the organization.

enterprise application developmentAfter understanding the circumstance where you have decided to move towards enterprise application, it offers you many benefits and plus points with it. The major cause of an organization to move towards this implementation is to help the business to grow in a proper direction, make the process seamless and efficient. The productivity and ROI of the company increases and all other operational cost reduces.

Its Development and Deployment


In some exclusive enterprise, the applications are designed and deployed by the particular IT development team within that organization. However, there are some enterprises which may outsource these applications to be implemented in the organization. Today, implementing these enterprise application service providers are becoming more widespread. In this situation, the enterprise software is designed by a third-party application service provider (ASP) and lent to the enterprise, as an on-premise i.e. internal corporate network or to the hosted service via the Internet or cloud services.

Benefits

Here I have mentioned the benefits associated to the business as well as to the developers into 6 major points:
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