Bing, as we all know is a local search engine from Microsoft. On July 29th 2009, Microsoft and Yahoo declared a deal in which Bing would power Yahoo Search. All Yahoo Search global customers and partners are projected to have made the transition by early 2012.

Bing is the primary alternative to Google for all other online searches, and it has a built-in audience. Today, millions of people are using Bing on everyday basis for all local searching and for other surfing. So, it became quite an obvious that it is important for your business because people will search for your products and services online. You have to understand its importance towards your enterprise and for other custom developed web application that how it can be beneficial for them.  May be the percentage of people using Bing as search engine is less or they are just the local people around but you can’t ignore this percentage of people as local customers are really important for the business.

If compared to Google, Bing has a more inclusive review system. That’s because Bing is pulling information together from many sources to show the reviews of the companies in its local search results.