We all are aware what CRM is. It actually helps an enterprise to manage the relationship with their customers in quite an effective and organized manner. It primarily focuses on sales and marketing organizations and help them in enhancing their campaigns, promotions and lead generations activities with the help of a well-defined application which keeps a track on all these activities, so that you don’t miss any beat of it and track all the phases of sales cycle effectively. So, CRM ideally helps an organization to understand the customer better, retain them and also help in creating new leads to expand the business which ultimately increases profitability and reduces the cost of managing customers and clients.