Friday, 5 October 2018

Here are 3 Ways to Drive Quality Traffic to Your Website

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So, you want to know how to get quality traffic to your website fast?

Unfortunately, while you can definitely increase website traffic fast, the same can’t be said for quality traffic.

In other words, while you can definitely do the following things, which all serve the same purpose of increasing traffic to your website:

Start a blog that constantly churns content
Post and engage with your audience on social media on a regular basis
Develop an SEO strategy to increase your organic rankings
Invest in PPC to capture more leads

The traffic you receive from these endeavors may not be the traffic you really want.

It comes down to the fact that not all traffic is created equal.

For example, imagine two different online fashion stores with unimaginative names, Fashion A and Fashion B.

In the past month, Fashion A received twice as much traffic as Fashion B, but received half the conversions.

Do you know what differentiates them?

Even though Fashion A received more traffic, it’s clear that the traffic it did receive was not interested in their offerings, i.e. it was not quality traffic.

Fashion B, on the other hand, may have received less traffic, but the traffic it did receive was quality traffic that was more receptive of their messages.

That's right there is the difference between normal and quality traffic.

With that in mind, let’s go over three ways to drive quality traffic to your website, some of which even teach you how to increase website traffic for free!

1. Guest Post on Relevant Websites

Regularly posting content is imperative to increase traffic to your website, there’s no doubt about it.

But, as we just covered, just because you’re receiving a lot of traffic does not mean that it’s going to do you any good.

After all, what’s the point of receiving tons of site visits if they’re just that, site visits?

There is none.

For this reason, you have to start being pickier about where to post your content.

That is to say, instead of asking all sites that accept content if you can write for them, take a more strategic approach and look for websites that actually pertain to your business and what it offers.

For example, consider blog hosting sites. You definitely want to post content on these sites, but doing so won’t necessarily lead to any sales.

When you boil it down, it’s the difference between link building and engagement. While the former leads to higher online rankings and more traffic, it doesn’t equate to conversions. The latter, on the other hand, does.

To get more engagement, which happens to be intertwined with quality traffic, you’re going to have to find relevant websites within your industry with audiences who are actually interested in your offerings.

2. Advertise in Appropriate Channels

Like guest posting on relevant websites, you have to advertise in channels pertinent to your brand if you plan on receiving quality traffic.

For example, let’s use Fashion A again to illustrate this point.

As most fashion brands, Fashion A has an SEM strategy involving advertising on social media to drive traffic to its website.

Will advertising on, let’s say, LinkedIn garner traffic? Sure. Is it quality traffic? Maybe some, but considering that LinkedIn is more business oriented, I’d wager not.

What about advertising on Instagram — will advertising here lead to more quality traffic than LinkedIn? Seeing as how Instagram happens to be a very visual social platform with a large fashion component, chances are good that it will.

This is what advertising on appropriate channels means; it means advertising where you’ll not only find the majority of your audience, but also the audience most receptive to your messages.

3. Develop an Email Marketing Strategy

Finally, you’ve no doubt heard that email marketing is a must for running a business, but did you know that it’s also vital in your quest for quality traffic?

Think about it, unlike the early 2000s, a time when receiving an email was a near-momentous occasion, emails today are a nuisance. You see a notification, get a little excited about what it could be, only to find that it’s nothing but spam.

No, thank you.

Now think about how you build an email list. Yes, you can take the less ethical route and buy email addresses or get them through a non-organic way, but hopefully, you’re building it with an opt-in or subscribe CTA somewhere on your site.

Do you know what this means?

It means that knowing how annoying it is to receive unsolicited emails, your subscribers still hit the “subscribe” button.

In other words, if they’re willing to subscribe, they’re already interested.

Let’s Take a Second Look

Like we covered in the introduction, driving traffic to your website is definitely important, but only if it’s quality traffic that leads to actual results.
After all, what’s the point of having a million people visit your site per day if only one is converting?
Again, there is none.

What you want is quality traffic, and here’s how you get it:
1. Guest post on relevant websites because engagement is more important than link generation in the long-run.
2. Advertise in appropriate channels because their audiences will be more receptive to your messages.
3. Develop an email marketing strategy because hitting “subscribe” means they’re already interested.

Best of luck driving quality traffic to your website!

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