Monday, 5 March 2018

How to Guarantee Success for Your eCommerce Business According to the Experts

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Whether brick and mortar or eCommerce, growing your business and ensuring its success has never been easy. This rings especially true for an eCommerce business that has to deal with the countless competitors coming out of the woodwork day in and day out. You need successful eCommerce business ideas, but the difficulty comes from options and indecision. For example, should you do this? What about that, will it be better than this? And even when you do make a decision, how can you know if it’s the right one? You can’t unless you see it through and find out what happens. What you need are tips, but not normal tips, you need tips for eCommerce success straight from the experts.

Tips for eCommerce Success According to the Experts

And now we arrive at the tips from the experts, AKA the successful eCommerce business ideas you need for your eCommerce business to succeed:

1: Neil Patel — Paid Traffic is a Must

Paid traffic can be one of the best ways to quickly generate sales for your eCommerce store. You might think that paid traffic is expensive and you’ve probably heard some stories of people who have spent a lot of money – and saw no return. However, if done properly, paid traffic can, in fact, be quite affordable and once you have a winning campaign on your hands, paid traffic can really take your business to the next level. — Neil Patel

As an eCommerce business you NEED traffic to your website, and apart from organic methods that take a couple of months to come through, you have no other way besides paid traffic of attracting your audience to your site. In other words, unless you’re a big brand that’s known around the country or globe, paid traffic is a must. Even then it’s important, but more so for those of us who are just starting out or are in the process of growing. It comes down to the fact that you can’t survive eCommerce without sales, you can’t make sales without an audience to sell to, and you can’t have an audience unless they know who you are.

2: Larry Kim — Remarketing Is Incredibly Powerful

I discovered the power of [display remarketing] a few years ago when I realized the vast majority of our site traffic came to us through non-branded organic searches, didn’t convert, and left and never came back. We were awesome at getting people to our site, but totally sucked at getting them to remember us after they got here…Just 18 months out, remarketing allowed us to increase our repeat visitors by 50%, boost conversion by 51%, and increase time on site by an insane 300%! Remarketing helped make our SEO 7x more awesome by keeping us in front of interested consumers and compelling them to take action. — Larry Kim

Remarketing is a step above paid advertising and works even better because you’re targeting people who are not only already familiar with your brand, but who are also interested enough in it that they previously visited your site and browsed around; you have all the ingredients of a customer except for the actual purchase. There are countless reasons that explain why they logged off in the first place — maybe they had to go somewhere, they could have wanted to buy something but an unexpected expenditure put their purchase from you on hold, or maybe they simply got distracted and forgot. Whatever the reason, the goal with remarketing is to show your audience why they visited your site in the first place and convince them to take the next step.

3: Richard Lazazzera — Implement a Customer Loyalty Program

Reward customers for their loyalty. Developing a loyalty membership to your store is another way to increase conversions from your current customers while rewarding them for their repeat purchases.  Creating a loyalty program can be as simple as rewarding customers on their second purchase at your store or after a set dollar figure. — Richard Lazazzera

Last on our list today, a customer loyalty program is exactly what you need to grow your eCommerce business. For one, it gives customers an incentive to become repeat customers. Second, you can incentivize them to invite their own friends to join, who can then become repeat customers as well. For example, you can offer points for every purchase, and once your users accumulate a certain amount of points they can use it toward an additional purchase. You can also offer discounts and reduced or free shipping to users who join your loyalty program, making it more likely that they’ll choose you over your competition when they need something.

Final Thoughts for Startups

Everything we covered today is important for all eCommerce businesses, but especially so for startups that are trying to make a name for themselves in the dog eat dog world that is eCommerce. When starting out, you first need to grow your audience — something paid traffic can help you out with. Once you have traffic, you need to convert as many site visitors as possible — something remarketing excels at. And once you have a steady stream of customers, you need to turn them into repeat customers who, in turn, point their friends and family your direction — something loyalty programs can do for you.

Best of luck!

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