Wednesday, 11 January 2017

Why Top Companies are in Search of Mobile Apps for Business

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Top companies around the world are embracing enterprise mobile apps for business solutions. 57% of these are providing, on average, two to ten apps for their employees. 66% are also expecting to increase their investment in enterprise app development within the next three years. Take heed and read why.

External and Internal Enterprise Apps

Enterprise apps come in different shapes and sizes. They can be made for internal purposes and benefit a company, or for external purposes and help a company’s customers. Internally, they streamline tasks and create a more efficient work environment. Externally, they play a vital role in branding and maintaining customer loyalty. What’s true for both approaches is that the app should solve a problem.

External Enterprise Apps

A company benefits when their customers benefit. This appeal has drawn many enterprises to develop external apps to be used exclusively by their customers. They can be used to:
Ensure loyalty through reward programs and promotions
Provide instant support through a chatbot
Gain customer insight through usage statistics
Present product in a visual way
Improve communication
Provide service information

The idea is to present your company and brand in mobile form – the preferred medium of communication for the growing majority. ExxonMobil, an oil and gas corporation, saw the mobile trend and developed an interactive app that provides information about career opportunities. Take advantage of this trend and find the best way to communicate with your customers.

Internal Enterprise Apps

Enterprise mobile apps used internally solve the daily work needs of a company’s employees. They can be tailored for small and large businesses alike. SAP, a multinational software company, took notice of the growing enterprise app trend and launched an enterprise app store that they’ve since started enrolling customers in. Research also shows that by 2017, 25% of companies will have their own enterprise app store. Types of apps to consider:
Inventory management apps
Production order tracking apps
Sales execution apps
Lead generation apps
Customer Relationship Management (CRM) apps
If there’s a will there’s a way. You can even have a carpooling app if you’re part of an environmentally conscious company, and looking for innovative ways to help users live sustainably.

Choosing Which Enterprise Apps to Develop

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No one knows a company’s needs better than the employees that work there. They’re the cavalry; they have first-hand experience with the day-to-day activities that it takes to keep a company running smoothly. As such, it’s a good idea to go to them for enterprise app development ideas. They know how to do their job, and if prompted, can come up with ideas on how to optimize their performance.

Figure out how an app could work in sync with what your business offers. Apart from their recruitment app, ExxonMobil also developed a fuel finder app that provides real-time maps and guides consumers to the nearest of over 10,000 Exxon and Mobil locations.

Business Growth with Enterprise Apps

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Enterprise apps have become a big factor for business growth in recent years. You want to stay ahead of your competition. You’re in trouble if they have mobile apps and you don’t. A recent survey from Adobe found that a majority of departments (62%) believe it’s important to have their enterprise app strategy ahead of their competition, and most (66%) believe they’re just on par with or behind their competition. Furthermore, research from on small and large British companies shows that 60% of employees have seen an increase in their personal productivity as a direct result of enterprise mobile apps, with an average productivity boost of 34%.

Increased productivity and enhanced task performance are key ingredients for business growth. In order to grow, a company needs to be efficient, and less efficient operations are a leading risk of not using enterprise apps. Growth can also come from increased business due to happy customers. Keep them happy and engaged with apps developed specifically for them.

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