Friday, 18 November 2016
Why Facebook Launched the Enterprise Communication Platform Workplace and the Benefits You Can Expect to Receive
“It’s an app, but I think about it more as a way of
running a company”. Says Mark Zuckerberg,
CEO of Facebook.
This statement was
in regards to Facebook’s Workplace
application, which is now available to any company or organization that has a
need for it. Workplace is the business edition of Facebook. Catering towards
the needs of professionals in a corporate setting is exactly what this enterprise
platform sets out to do.
The potential this
specific software has is exceptional, considering what the company has
already accomplished with the social media world. With around 1.71 billion monthly active users on Facebook, there
is a lot of hope and excitement towards how the company can successfully run enterprise
integration.
Workplace App Features Think about Workplace as Facebook’s strictly business and highly professional twin brother. Some of the features the application has are extremely similar to that of Facebook. As the old saying goes: “If it ain’t broke, don’t fix it.” Why change things up if the developers have an already successful and popular platform? They didn’t. According to an official Facebook article:
“We’ve brought the best
of Facebook to the workplace – whether it’s basic infrastructure such as News
Feed, or the ability to create and share in Groups or via chat, or useful
features such as Live, Reactions, Search and Trending posts. This means you
can chat with a colleague across the world in real time, host a virtual
brainstorm in a Group, or follow along with your CEO’s presentation on
Facebook Live.”
The capability this enterprise integration has is quite amazing. Chat
systems, group interlinking, and analytic tracking allows for adequate
collaboration between workers.
How Does Your Business Benefit From It? Workplace can give employees the ability to unify all parts of an organization while supporting collaboration, flexibility, and creativity. What Workplace does so effectively is offering an extremely effective medium for workers to communicate with one another. Instead of relying on outdated corporate email messaging, Facebook offers users the ability to discuss projects through groups, ideas, and photos. 
Image Source: workplace.fb.com
Keeping employees connected is another large function of this
software. With some organizations having considerable workforces consisting
of people in different brands, segments, places, etc. it can be hectic keeping
workers in the loop. The enterprise app development of Workplace keeps the
needs of employees first resulting in positive business productivity.
How is it Different from Other Platforms? Facebook Workplace’s biggest competitor was, and continues to be Slack. The biggest advantages Workplace has over Slack are the friendly (and familiar) user interface and the price.
Being the most popular social network in the world, it’s fairly
evident that people and workers alike know how to use Facebook, and like doing
it. Workplace caters to such a broad audience because there just simply isn’t
a large learning curve in getting used to its features. The software
strategically mimics the platform of Facebook so that users know the product
and are familiar with how it functions. Using the application on the go is a
strong component the company offers its consumers. In the discussion of enterprise
mobile apps, Facebook already has one of the best messaging applications on
the market. A transition of it into a corporate setting will both be
advantageous and supportive of business activities.
Image Source: wired.com
Another huge dominance Workplace has is its pricing options. The company offers a $3 price for up
to 1k monthly active users, $2 for 1,001 – 10k monthly active users, and $1
for 10,001 + monthly active users. This is significantly cheaper than Slack’s
standard pricing plan of $6.67 per active user monthly and their plus pricing
plan of $12.50 per active monthly user. This competitive pricing strategy
will be hard to ignore for companies on a slightly tighter budget.
No longer just social, Facebook has official spread its wings into the world of business beyond marketing. It’s going to be really exciting to see what Facebook’s version of enterprise integration will turn into. What’s next for the digital giant? Maybe we’ll be seeing Workplace evolve into a household name in corporate industries, very much like it’s flagship social giant has in the world of online sharing. How would you like to see Facebook evolve its business platform?
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