Source: corebt.com

Internet of Things (IoT) Breaches

Increased Reliance on Algorithms

Vulnerable Customer Data

Final Thoughts

Applications, whether they’re consumer or enterprise apps, are revolutionizing the world with the utility they provide. Whereas a consumer app  focuses on serving the needs of consumers, i.e. people like you and me, enterprise apps instead focus on the enterprise. For instance, while both types of apps can fall into a variety of categories and are meant to improve the life of the user, those for consumer apps will usually be more targeted toward entertainment, and those for the enterprise toward meeting business objectives in a more efficient manner. Because of this, you’ll most likely encounter consumer apps in stores like the Apple App Store, Google Play store and Amazon Apps, and enterprise apps in more specialized stores that are often custom made for each enterprise. 

Enterprise app benefits are also wide-ranging and can do a lot, such as increase a worker’s productivity and that of the business as a whole, leverage big data and make sense of it, and optimize business processes so they’re accomplished as seamless as possible. In doing so, they’re shaking up business and revolutionizing the corporate world.

How Enterprise Apps for Business are Revolutionizing the Corporate World

Because of their wide-ranging capabilities, enterprise apps are useful for businesses of all sizes and industries. For example, some common enterprise app categories are for:


Delving deeper, consider your sales department. As a business, you need to make sales to stay afloat and prosper, but complications sometimes arise that make that more of a challenge than it already is. For instance, maybe you’re receiving too many prospects and can’t handle tracking all of them. In this case, you can use a CRM app to deliver support when it’s needed, segment audiences for better targeting, and engage with them at the best possible moment. If you have salespeople on the field, this CMR application can also run on the cloud and be accessible on mobile so they can always have the information they need, when they need it.

Enterprise applications are also excellent if you see that certain processes are taking too long, such as when you have a team sifting through data in an effort to make sense of it. To alleviate this, you can employ an AI-based enterprise app that can go through all the data while your human workers take care of higher-level tasks that go beyond analyzation. Likewise, you can also use an ERP tool to unify multiple operations and provide a single data source, and an HR tool to automate and streamline HR tasks like managing employee information, both of which will save even more time.

Final Thoughts

Enterprise apps for business provide enterprises with much-needed support in a variety of areas. For example, apart from what we touched on earlier, take a look at some of the top 50 enterprise apps for 2019:

● Tableau Desktop lets you drag & drop to analyze data. You can connect to data in a few clicks, visualize and create interactive dashboards with a few more.
● Jira is an issue and project tracker for teams building great software. Track bugs and tasks, link issues to related code, agile planning, and monitor activity.
● Canvas is the LMS that makes teaching and learning (and implementation and adoption and customer support and student success and bragging to your non-Canvas-using peers) easier.
● Salesforce CPQ automates quoting, contracting, and ordering processes. Improve sales productivity and close more deals without ever leaving the Salesforce Cloud.
● Domo Business Intelligence (BI) combines a powerful backend that sits on top of and connects into any existing system where data lives, including those for customer relationship management, enterprise resource planning, human resources and financials, as well as any data repository or current reporting system.


Like these applications, there are literally hundreds and even thousands of other enterprise apps for business you can use. Best of luck!

Enterprise Technology Trends for 2019

The Cloud

Software-Defined Wide Area Networking

In layman’s terms that are still a bit technical, software-defined wide area networking (SD-WAN) can be thought of as the combination of software-defined networking (SDN) and wide area networking (WAN) to do a variety of things, such as provide better bandwidth and performance, and allow access to internal networks for those in remote locations. With the incoming rollout of 5G networks expected this year, and the growing importance of IoT technology, 2019 seems an excellent year for enterprises to invest in SD-WAN technology.

Machine Learning

In one form or another, artificial intelligence (AI) has been in practically every list of tech trends we’ve had in the past couple of years. More often than not, it’s because of machine learning and its ability to “learn” without being explicitly programed to do so. Because of this, it’s used in practically every industry you can think of for more uses than you can imagine, and this will continue to be true in 2019. For example, digital marketers can use it when they place an ad and use “Smart Bidding” features, businesses when they introduce a chatbot to their social channels or applications, eCommerce brands when they recommend products based on browsing and purchasing behaviors, and so on.

Final Thoughts on Digital Transformations

As we leave 2018 behind and venture into 2019, the point we touched on earlier about technology being expected in an enterprise has never been truer. After all, look back on all the technology trends we touched on today. Can a company that’s not making use of any of these actually compete with another one that is? No, no it cannot. Even if only one of them is being utilized, that single advantage is worth even more in the tech-based world we live in.

Because of this, digital transformations in the enterprise have never been as important as they are today; if they haven’t already, any laggards that have opted out of following past trends will start to feel the heat very soon. The choice, then, is whether to follow the lead of those who have already done what was necessary, or stay behind yet another year and hope that things somehow get better without actually taking the initiative and making it so.

With that in mind, best of luck adopting these enterprise technology trends for 2019 into your strategy!

source: technologyadvice.com

What Is Workflow Automation?

What Are the Automation Benefits and Limitations of a Workflow Management System?

Workflow Benefit 2: Automation Reduces Errors

Final Thoughts

Good luck!

source: https://www.elegantthemes.com

In other words, while you can definitely do the following things, which all serve the same purpose of increasing traffic to your website:

● Start a blog that constantly churns content
● Post and engage with your audience on social media on a regular basis
● Develop an SEO strategy to increase your organic rankings
● Invest in PPC to capture more leads

The traffic you receive from these endeavors may not be the traffic you really want.

It comes down to the fact that not all traffic is created equal.

For example, imagine two different online fashion stores with unimaginative names, Fashion A and Fashion B.

In the past month, Fashion A received twice as much traffic as Fashion B, but received half the conversions.

Do you know what differentiates them?

Even though Fashion A received more traffic, it’s clear that the traffic it did receive was not interested in their offerings, i.e. it was not quality traffic.

Fashion B, on the other hand, may have received less traffic, but the traffic it did receive was quality traffic that was more receptive of their messages.

That's right there is the difference between normal and quality traffic.

With that in mind, let’s go over three ways to drive quality traffic to your website, some of which even teach you how to increase website traffic for free!

1. Guest Post on Relevant Websites

Regularly posting content is imperative to increase traffic to your website, there’s no doubt about it.

But, as we just covered, just because you’re receiving a lot of traffic does not mean that it’s going to do you any good.

After all, what’s the point of receiving tons of site visits if they’re just that, site visits?

There is none.

For this reason, you have to start being pickier about where to post your content.

That is to say, instead of asking all sites that accept content if you can write for them, take a more strategic approach and look for websites that actually pertain to your business and what it offers.

For example, consider blog hosting sites. You definitely want to post content on these sites, but doing so won’t necessarily lead to any sales.

When you boil it down, it’s the difference between link building and engagement. While the former leads to higher online rankings and more traffic, it doesn’t equate to conversions. The latter, on the other hand, does.

To get more engagement, which happens to be intertwined with quality traffic, you’re going to have to find relevant websites within your industry with audiences who are actually interested in your offerings.

2. Advertise in Appropriate Channels

source: https://www.adweek.com

Like guest posting on relevant websites, you have to advertise in channels pertinent to your brand if you plan on receiving quality traffic.

For example, let’s use Fashion A again to illustrate this point.

As most fashion brands, Fashion A has an SEM strategy involving advertising on social media to drive traffic to its website.

Will advertising on, let’s say, LinkedIn garner traffic? Sure. Is it quality traffic? Maybe some, but considering that LinkedIn is more business oriented, I’d wager not.

What about advertising on Instagram — will advertising here lead to more quality traffic than LinkedIn? Seeing as how Instagram happens to be a very visual social platform with a large fashion component, chances are good that it will.

This is what advertising on appropriate channels means; it means advertising where you’ll not only find the majority of your audience, but also the audience most receptive to your messages.

3. Develop an Email Marketing Strategy

Finally, you’ve no doubt heard that email marketing is a must for running a business, but did you know that it’s also vital in your quest for quality traffic?

Think about it, unlike the early 2000s, a time when receiving an email was a near-momentous occasion, emails today are a nuisance. You see a notification, get a little excited about what it could be, only to find that it’s nothing but spam.

No, thank you.

Now think about how you build an email list. Yes, you can take the less ethical route and buy email addresses or get them through a non-organic way, but hopefully, you’re building it with an opt-in or subscribe CTA somewhere on your site.

Do you know what this means?

It means that knowing how annoying it is to receive unsolicited emails, your subscribers still hit the “subscribe” button.

In other words, if they’re willing to subscribe, they’re already interested.

Let’s Take a Second Look

Like we covered in the introduction, driving traffic to your website is definitely important, but only if it’s quality traffic that leads to actual results.
After all, what’s the point of having a million people visit your site per day if only one is converting?
Again, there is none.

What you want is quality traffic, and here’s how you get it:
1. Guest post on relevant websites because engagement is more important than link generation in the long-run.
2. Advertise in appropriate channels because their audiences will be more receptive to your messages.
3. Develop an email marketing strategy because hitting “subscribe” means they’re already interested.

Best of luck driving quality traffic to your website!

Living in a digital era means that technology is always changing; it’s constantly advancing and, if organizations want to succeed where their competition faltered, they need to make the most of the innovation these changes bring.

For example, if something comes along that defuncts previous processes or even makes them obsolete, it’s not only suggested to adopt and adapt as soon as possible but vital as well.
The alternative, falling behind, is simply not viable in a world where competitive threats pop up every day, all vying to take someone else’s spot.

Because of this, the importance of following the latest technology trends is paramount and cannot be overstated.
It boils down to the simple fact that enterprises today are intertwined with technology, and to succeed means making the most of it.
With that in mind, today we’ll be discussing three enterprise technology trends 2018 strategies need: artificial intelligence (AI), big data and analytics, and blockchain.

Artificial Intelligence

Artificial intelligence is nothing new, but rapid advancements in the field are making it a force to be reckoned with; so much so that it almost seems like AI capabilities are a prerequisite for success in the enterprise.

This is because, with AI backing them and their decision-making, enterprises can enhance their strategies and streamline processes more so than ever before.

For example, consider automation. Tasks that can be automated usually fall under the umbrella of tasks that are repetitive and time-consuming, and don’t require higher-level processes.

Thanks to AI and machine learning’s ability to learn from use, not only can they handle these sort of tasks with the mastery of a seasoned veteran, but over time they’ll get even better and better at them. So much so that they can be left alone while human workers focus on tasks that require a human touch.

Apart from automation, AI also allows for greater personalization through learned behaviors and patterns, and when combined with chatbots that reside in a website and support all site visitors coming its way, it’s easy to see how handy they can come in within retail and eCommerce.

Looking at 2019 and the coming years, it’s not a stretch to see a greater AI presence in fields across the board. For example, as Gartner points out:
● In banking and financial services, chatbots help customers access their bank balance
● In healthcare, virtual nursing assistants follow up with patients post-discharge
● In retail, machine learning and natural language processing learn from customer data to generate behavioral insights
● In education, AI “tutor-bots” provide personalized learning

Big Data and Analytics

Like AI, big data is another buzzword you frequently hear about enterprises.
After all, part of being an enterprise is handling a lot of data, whether internal or external and if it’s not being analyzed and extrapolated for information, it’s being wasted.

For example, data can come from a lot of sources, such as how effective certain strategies are (internal), and browsing and purchasing behaviors, device usage and social interactions (external).
Whatever the source, analytics tools can be used to learn valuable insights from that data, which lead to better strategies and improved decision making, both of which help the enterprise grow.

Blockchain

And then there’s blockchain, one of the top technology trends to keep an eye on (and make use of if you can), and one you’ve most likely heard of in recent times.

In essence, blockchain is a type of ledger comprised of a list or records—called blocks—that are linked together with a cryptographic hash of the previous block, forming a sort of decentralized database.

In other words, it’s a peer-to-peer (P2P) network with a time-stamping server that stores data on thousands and thousands of servers around the world.

It is, therefore, a public ledger that’s extremely secure, despite the fact that it’s openly shared among users everywhere. This is because each time a transaction takes place, an unchangeable record of it—a block— is created with a timestamp, which is then linked to the previous block.

As such, changes and updates can only take place with every participants’ consensus.
Because of this high level of security, blockchain is extremely useful for enterprises that house a lot of sensitive information they would like to keep extra secure.

For example, there are currently phones running on blockchain that are MUCH more secure than their normal counterparts, which is extremely important when we consider how many applications the typical smartphone houses, which can all be compromised.

Additionally, these blockchain-enabled smartphones can lead to cryptocurrency wallets with an added layer of security.

Final Thoughts

Enterprises and technology go hand-in-hand. If you’re part of an enterprise, you not only want the latest technology on your side, you need it.
For that reason, we covered three such technologies today, technologies that you definitely need to know and use if you want your enterprise to succeed:
● Artificial intelligence
● Big data and analytics
● Blockchain

Best of luck!